Our research is based on the design and development of new and better heterogeneous catalysts by investigating the environment of the catalyst active site during the reaction at the molecular level using conventional ex situ and special in situ techniques developed at Queen’s University Belfast. We study the interactions between active metal species, the surrounding solvent molecules and surface adsorbed molecules (solvent, reactants and products). This information is critical to understand reaction mechanisms and kinetics of surface processes, to design new and better catalysts, perform clean and benign chemistry and intensify existing processes. In our recent work, by combining experimental data with the theoretical insights from our computational colleagues we have been able to explain the structure-activity relationship for a range of reactions of high industrial importance.